East Petersburg, PA — Fox Chapel Publishing is pleased to announce a new imprint, Happy Fox, which launched January 2018 and will be led by president Alan Giagnocavo and vice president of content Christopher Reggio. The imprint will highlight the company’s children’s books with a special emphasis on birth to age ten. “Happy Fox Books will educate, excite, and help children understand the world around them,” says Reggio.
Happy Fox will launch with BigFoot Visits the Big Cities of the World and BigFoot Goes on Vacation. In these colorful seek-and-find children’s books, young readers will have fun searching for BigFoot, along with 500 other characters and objects. The books also include fun facts and educational information about various places BigFoot travels. Other titles slated to appear under Happy Fox in the fall will include two more titles in the BigFoot series—BigFoot Goes Back in Time and BigFoot Spotted at World Famous Landmarks. A celebratory launch for the series and new imprint will occur at the American International Toy Fair in New York City, February 17—20, 2018.
“Happy Fox books are for children and all of those who enjoy beautifully illustrated books,” says Giagnocavo. “As the name Happy Fox suggests, our books will be fun and created with the purpose of bringing happiness to our readers.”
Fox Chapel Publishing is best known as a publisher of craft books, and Happy Fox is its first effort to target the children’s market. The company saw recent success with its craft and other non-fiction titles geared towards a younger audience. Most notably, Notebook Doodles Super Cute Coloring & Activity Book by Jess Volinski became a best-seller with Baker and Taylor this year and continues to exceed expectations. Giagnocavo is mindful of a competitive children’s book market ahead but feels completely prepared saying, “we believe we have a unique perspective and competency to successfully bring our children’s line to market.”
Press Release originally published on Fox Chapel Publishing News